Presentation about iPhone 5 Essay Example | Topics and Well Written Essays - 500 words

Presentation about iPhone 5 - Essay Example As stated above, the iPhone was designed for a wide range of consumers having varied needs of a mobile phone. The iPhone 5 marketers have divided the consumers into several segmentation variables. These are according to demographics, psychographics, and behavior. Demographically, the marketers of the iPhone 5 targets people aged between eighteen years to 35 years. These consist of groups of young people consisting of students and young working professionals. The majority sales of iphone 5 are consumed by this market segment. Despite the fact that this demographic information is useful, the marketers have also employed the use of psychographic technique to do further segmentation. This is by developing virtual profiles which paints a vivid picture of the true iPhone 5 users. This has helped distinguish specific people having certain traits of using the iPhone 5. In addition to demographic and Psychographics, iPhone marketers have studied the how the consumers could use the product. As a result, the consumers have been segmented behaviorally i.e. behavioral segmentation. Marketing mix involves creating a combination of price, product, promotion and distribution to the greatest extend possible in order to satisfy consumers’ needs in a chosen market segment. To satisfy the consumers’ needs, iPhone 5 marketers have a determination to satisfy the customers and as a result, they use marketing mix techniques. Marketing channel system refers to a particular group of interdependent organizations which are engaged in the process of availing a product for consumption. The iPhone 5 manufacturers, Apple, use both the push strategy and the pull strategy to attract consumers. In the push strategy, the company is using its resources to induce intermediaries to promote carry and sell the product to the end users. In the pull strategy, additional forms of communication are employed to convince

Sally hemings Essay Example | Topics and Well Written Essays - 1250 words

Sally hemings - Essay Example Physical and sexual abuses were part of their slave lives, and family relationships were always unstable because slave trades frequently broke up families. The American colonies practiced this slavery throughout the seventeenth and eighteenth centuries, until the American Civil War and leaders like Abraham Lincoln put an end to it. However, even after the abolishment of slavery system, the legacy of slavery influenced the American history, in the disruptive years of Reconstruction. When slavery existed in United States of American, it was considered to be a cruel part of history. However, for Sally Hemings, it was a completely different story. She gave up freedom for many uncertain reasons. The different facets of Hemings as concubine, mother, slave, and the privileges she had for being a slave is analyzed in detail. â€Å"Being a woman added burdens to a slaves life but also furthered the ‘cooperation and interdependence’ necessary for a womans survival†.1 This statement aptly fits the life of Sally Hemings. She was a enslaved woman of mixed-race who was owned by then President, Thomas Jefferson. She was said to have had a long-term relationship with Jefferson, consequently bearing as many as six children with him. She was born in 1773 to Elizabeth (Betty) Hemings and John Wayles, Thomas Jefferson’s father-in-law. She entered Monticello as part of inheritance that was given to his Jefferson’s wife Martha Wayles Jefferson. Initially, she was a nursemaid to Jefferson’s daughters doing household chores and other works that an enslaved woman would do. Later, in 1784, when Jefferson travelled to Paris, Hemings accompanied him with his 8-year old daughter named Martha. It is said that it was during this time that the relationship between Jefferson and Hemings could have developed. There are many instances to show that Sally Hemings gave up her